Welcome To BTI

Critical insight. Data-driven results.

Let our experience, resources, and expertise give you the results you need

For decades, the Beverage Testing Institute has been confidentially helping alcohol beverage producers develop, refine and market their liquids. Our private consulting services are fully customizable to your needs. We specialize in organoleptic analysis and test design to identify, describe, and recommend the best course of action for any brand’s formula development or quality-based marketing.

The fairest, most consistent beverage sensory analysis methodology available

Our private consulting division uses the same proprietary blind tasting methodology and custom software used in our long-running international beverage competitions to focus on specific client needs and objectives.

For 38 years BTI has helped hundreds of brands make smart liquid and branding decisions with our reliable, data-driven methodology. We back up our findings and recommendations with:

  • • Our archive of over 6,500 historical spirits samples
  • • 61,000+ records of product review data
  • • An in-house team of highly trained sensory analysts
  • • More than 100 unique data-tracking points per sample on our custom software

Our expert panels not only have extensive experience in your category but include industry-leading buyers who have inside information on the consumers you want to reach.

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