Our private consulting division uses the same proprietary blind tasting methodology and custom
software used in our long-running international beverage competitions to focus on specific client needs and objectives.
For 38 years BTI has helped hundreds of brands make smart liquid and branding decisions with our reliable, data-driven methodology. We back up our findings and recommendations with:
Our expert panels not only have extensive experience in your category but include industry-leading buyers who have inside information on the consumers you want to reach.
Our private consulting reviews help you make the best impression.
We catch the mistakes that prevent bartenders, retailers, and consumers from fully engaging with brands.
Getting a product’s formula and package right before you bottle is critical to a brand’s success. Too often we see producers come to us for feedback on their liquid after they’ve launched to a crowded market and sales are weak. We can help you at any stage of your new brand’s development to make sure the recipe is objectively and ruthlessly screened by professional buyers and experts outside of your zone of influence.
Our feedback extends beyond the liquid to packaging, branding, and market approach based on our decades of experience reviewing and critiquing thousands of brands from around the world. Let BTI help you early on and save you thousands on corrections post-launch.
Use our expertise to navigate production changes and fine-tune your formula.
Our experience and research shows us that a great tasting liquid is a cornerstone to a long-lasting, successful brand. But even if you have a great tasting liquid, sometimes things change.
Consumer tastes shift, suppliers change and logistics vary. Through our developmental tastings, we can help you respond to these changes by identifying the strengths and weaknesses of any new formulations compared to your original formula, always with the goal of improving the sensory experience, not just maintaining. .
If your brand has not been well-received, the problem might be the liquid. Let BTI help you find out if this is the situation and help you improve your liquid before it is too late.
Join the dozens of satisfied organizations we’ve helped with our exclusive toolset that will optimize the success of your unique private label needs.
We offer a complete turnkey solution for organizations seeking to offer private label wine, beer, spirits, and mixers to their customers. Let BTI take you from analysis to a finished, polished package on your shelves. Reap the benefits of our vast network of suppliers and affiliated design and logistics specialists.
We'll manage the maze of:
• Category analysis
• Producer Canvassing
• Data-driven selection process
• Packaging design and logistics
• Supply chain auditing and QC
Avoid batch inconsistencies and flavor drifts that affect your bottom line.
• protocol design and implementation
• location and environmental challenges
• inurement to gradual flavor drifts
• prohibitive costs of running a state-of-the-art QC program
• lack of dedicated QC analysts
BTI has the resources and expertise to provide and independent third-party cross-check to augment or replace your own internal sensory panel results. We keep you on track by flagging flaws, anomalies and flavor drifts using:
• state-of-the-art flavor profiling software
• an optimized tasting laboratory
• multiple expert analysts on staff and a vast pool of highly-trained on-call analysts
• pricing tiered by volume
We introduce your brand and liquid to key decision makers at Chicago market distributors.
We help brands find an Illinois market distribution partner. We personally showcase BTI-recommended products to distributors
that are seeking to add to their portfolio. We offer an intimate environment for your product to be fully experienced by
key decision makers and support your brand by offering BTI panelist data and recommendations.
Distributors are always presented with fewer than 10 products at a time and are shown products that fit their individual acquisition criteria. After the presentation, brands receive feedback from the distributors, and if a distributor is interested in your brand, we make the mutual introduction. Think of us as a matchmaker for brands and distributors.
We’re the oldest alcohol beverage product research firm. We specialize in your field.
Our 39 years of test-design experience makes us uniquely suited to conduct and manage your alcohol beverage brand’s qualitative
research study. As veterans of the beverage trade, we truly understand the industry. We’ve seen thousands of successful brands
operate and we’ve consulted with over one hundred of them.
From our decades of experience, we’ve learned to ask the right questions and find the right consumers and decision makers to get you the valuable answers and feedback in the most expeditious manner. Our pool of group participants ranges from trade buyers to everyday enthusiasts, writers and influencers to under-informed consumers. Let our technology, ideal facility and networks give you the impactful insight you need.
Click on the glasses below to see our cases studies and how we can help you grow your business.
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