Tastings, powered by the Beverage Testing Institute has been confidentially helping successful alcoholic beverage producers market, develop, and refine their liquids for decades. Our private consulting services are fully customizable to your needs. Whether you need a turnkey beverage brand solution, a recipe change, quality control, market feedback, or review data we have the experience, resources, and expertise to help you. We specialize in organoleptic analysis and test design to identify, describe, and recommend the best course of action for any brand’s formula development or quality-based marketing.
Our private consulting division uses the same proprietary blind tasting methodology, expert tasting panels, and custom software used in our long running international beverage competitions to focus on specific client needs and objectives. We are a member of the American Society of Testing and Materials and are completely objective, un- biased, and candid in our analyses and feedback.
We offer six key market support services:
Traditional thinking is that getting into retail is the key, but that's the easy part. The hard part is picking distributors and hiring and vetting sales teams. We show you how to.
We explain the levels of discounts and promotions needed to enter the market and how to make compelling deal structures for selling.
A key to market activation - we show you the do's and don’ts and how's and why's.
Tastings, dinners, and a clear road map of which kind of activations work and which do not.
After 30 plus years in the drinks business as well as the last 10+ years in consulting world, we have acquired key access to buyers, CFO's, CEO's, distributors in all tiers. Knowing who to call is more important than making the call.
Often your inner Picasso gets in the way of what a retailer and distributor want to see and more importantly what the customer is keen on. We will work with your design team and package team to create beauty, functionality, and sell-ability.
Too often we see producers come to us for feedback on their liquid after they’ve launched to a crowded market and sales are weak. We can help you at any stage of your new brand’s development to make sure the recipe is objectively and ruthless tested by professional buyers and experts outside of your zone of influence. Our feedback extends beyond the liquid to packaging, branding, and market approach based on our decades of experience reviewing and critiquing thousands of brands from around the world. You’d be surprised how many simple and inexperienced packaging mistakes we see that prevent bartenders, retailers, and consumers from fully engaging with brands. Let us help you early on and save you many, many thousands on corrections post launch.
Our experience and research shows us that a great tasting liquid is a cornerstone to a long lasting, successful brand. But even if you have a great tasting liquid, sometimes things change. Consumer tastes shift, ingredient suppliers have consistency or sourcing issues, logistics vary, and business relationships evolve or end. Changing distilleries, breweries, wineries, suppliers, or flavor houses means that your liquid will change too.
Through our developmental tastings, we can help you respond to these changes by identifying the strengths and weakness of any new formulations compared to your original formula, always with the goal of improving the sensory experience, not just maintaining.
And if your brand has not been well received, the problem might be the liquid. Let us help you find out if this is the situation and help you improve your liquid before it is too late.
You need to know what journalists and drinks professionals think of your product without having the results published or discussed publicly. A basic confidential review is the foundation of our consulting services and has been used by hundreds of companies big and small. For a host of reasons, some of which you know and others that you might not yet, you need to be certain of your liquid and package. We can help give you that confidence and direction.
Consumers don’t like it when products don’t taste right or the way they remember. Quality control should always be done internally, but sometimes internal processes, especially those relying on in-house panels can get corrupted, inured, or “cellar blind”. Our independent quality control service uses state of the art flavor profiling software to help you keep on track by flagging flaws, anomalies and “flavor drifts”.
You need experienced, professional help. As the conductor of America’s oldest annual international wine, beer, and spirits competitions we are uniquely equipped to assist you in developing a tasting related event or feature. We’ve subcontracted many beverage related competitions, conducting them in house and saving our client’s time and money. Tell us what you’d like to do.
And if you need beverage ratings and review content for your publication, website, software, app, P.O.S., or kiosks Tastings is your one-stop content solution for wines, beers, and spirits. We license our content for a variety of applications and can arrange a custom tasting or ongoing tastings to capture, rate, and review key brands and store sets.
Discover the possibilities of collaborating with Tastings on your projects by taking a tour of our consulting services and exploring our case studies.
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