Explore our timeline to learn more about the history of Tastings, the Beverage Testing Institute and the people, our customers and the events that have shaped our company.

Watch our company video

TASTINGS

Overview

How We Can

Help You

Tastings.com

Site Tour



OUR MISSION:

To provide real reviews with real results for the wine, spirits and beer industry. Helping people to discover and understand drinks they'll love!

WHAT WE DO:

Conduct blind, industry tastings for the wine, spirits and beer industry. Produce objective ratings and reviews for marketing and quality beverage development.

WHY IT MATTERS:

Our objective tastings shut down biases toward a product and creates a level playing field for review. This spotlights the benchmark quality attributes of a product, helping consumers and producers to focus on the beverage they like the most.

Who is Tastings?

Since 1981, we've been delivering reviews for wine, spirits and beer to help consumers buy and try quality brands. Our doors are always open to the community. We love to hear from new brands, current customers, everyone's critical feedback, conversations and enjoying a weekend cocktail with you! Some people might call us connoisseurs, but Tastings is built firmly on a foundation of professional organoleptic review. What's organoleptic? We experience products by taste, sight, smell and touch. The organized tasting productions are completed in our office to control any external factors and maximize judges' concentration. We take down the billboards, remove the price variable and taste every beverage blind. Every month Tastings.com features a new category of reviews and special focus on value products we find through the tastings. This creates fresh content for consumers and provides sales success for brands. People engage with Tastings.com every day and every brand included on it. We are therefore a leveraged marketing resource for brands.

What is the Beverage Testing Institute?

The Beverage Testing Institute (BTI) has been submersed in the wine, spirits and beer industry for over 35 years. Knowing the challenges time and budget place on buyers in a competitive marketplace, BTI was formed from this need. In 1981, there was no international review company for wine! BTI was launched and decided to post all reviews on the Internet so that everyone could access the objective and educational information. This type of sharing and transparency hasn't changed. Today we are proud to be a highly skilled group of judges, influencers and educators. While BTI became famous for its full review service to the wine industry, the spirits and beer brand owners quickly evolved with our company. We help serve several facets of spirits brands in product development, fault findings, and flavor profiles with key costing analysis. We provide time-saving and cost-saving benefits to beverage departments, buyers and vendors.

Our Team Members

We are extremely proud of the 80 years combined experience that drives our company. To be the best company, we must be the best employer. Meet the team of passionate Tasters of Tastings!

Jerald O'Kennard, Director

A graduate of the University of Chicago, Jerald has enjoyed over a decade of food and beverage management and event management experience. He first worked with BTI as a senior panelist because of his remarkable sensory abilities, quickly joining the team in 2000 to launch e-commerce development and database management. He brings his influence in both high arts and business to a robust model of organization and creative direction at Tastings. He's been a contributor for several publications and has consulted and interviewed for NY Times, Business 2.0, Wall Street Journal, Men's Journal and Reuters. He loves to travel and learn from wine, spirits and beer producers around the world. In what little spare time he has, he is developing our interactive video series, composing music and recording for various projects and soundtracks. His thirst for life revolves around the "Three C's" of culture, cuisine and celebrations.

Jaclyn Beazley, Sales & Marketing Specialist

Bringing her vast knowledge of the beverage industry to the Tastings team as lead Sales & Marketing Specialist, Jaclyn served 10 years in managing import, distribution and direct to consumer wine retail channels. Credited with safe passage of over 100 containers of wine from the around the world to multiple points in the US, and private label wine development of 20+ brands. Enjoying her passion to help people learn more and gain better access to quality wine, spirits and beer, Jaclyn joined the Tastings team in 2015 to jumpstart digital marketing strategies in social media outreach, affiliate marketing and business brand development. She brings her love of brooding Italian Reds and complex, delicious German Rieslings to every wine party she hosts. When she's not researching what's new in design culture, media, magazines and blogger feeds you can find her at industry tasting events where she will certainly convert any wine taster to a European wine lover.

Debra O'Kennard, VP Strategic Juggling

Beginning her food career serving hash and flipping burgers at the local Woolworth's at the tender age of 15, Debra brings her passion for food and great wine to her multi-functional role at Tastings. She has worked for more than 30 years in the food industry including a role with Arnie Morton and 15 years with the Chicago Caterers & Culinary Enterprises. She ran a successful catering company of her own until she joined Tastings in 2002 as lead Administrator and troop rally'er. Taking the helm for the company's accounting, HR and project management, Deb has an innate sense of execution and when to throw in a life preserver. She enjoys being a mother, coach and leftover sample taster. In her downtime, you'll be sure to find her at the local farmer's market or newest haute cuisine restaurant where she'll snap a photo of a memorable dish only to deconstruct and recreate it for our readers.

Gallit Greenspoon, Social Media Marketing

Gallit began her career in the media production world and spent 10 years producing everything from infomercials to political spots for a then unknown Barack Obama. In 2004, she took a job on "Check, Please!" and after 5 years, the restaurant world had her hooked. She took her talents to the front of the house, doing everything from events to hosting to managing. While learning the ins and outs of the restaurant scene, she also wanted to broaden her knowledge and love of whiskey—working with both Diageo and Angels' Envy. Gallit joined the Tastings team in 2016 in order to help boost social media and assist in marketing efforts. Being around all the wine, spirits, and beer is very rewarding because after becoming a mom of twins in 2015, alcohol has become especially important!

Kelli Kobor, Production & Project Coordinator

Kelli has been passionate about food and drink all her life, traveling the world in search of tasty new experiences long before Anthony Bourdain hung up his apron to pursue fame and fortune. She studied history in college and pursued a career in academic publishing and teaching before taking some time off to raise two sons amidst what Mike Royko called "the leafy dullness" of suburbia. She worked for Whole Foods as a marketer and event planner, then found her true calling as the specialty beer, wine, and spirits buyer for one of their North Shore locations. Diligently studying her new field led her to become a Certified Beer Server and the recipient of a WSET Level 3 qualification. Now she is at home in the production room, archiving bottles and reviews rather than musty old books, recruiting new Tastings panelists, coordinating special projects and outreaches, and generally geeking out on all things new and exciting in the beverage world.

JOIN OUR TEAM?

Tastings is a community of people that work, contribute and support our mission to bring the best drinks to consumers. We're an exciting place to work for dedicated beverage professionals. Are you creative? Are you critical? Are you authoritative? You might want to join our team. Contact us by emailing: bti@tastings.com

CONTACT US

We welcome your comments or suggestions. Feel free to contact us about Tastings.com by emailing: bti@tastings.com